About us

The no b.S. brand builders rocking the fitness world!

We are branding coaches helping women in fitness build sustainable brands. Brought together by our love of fitness, we joined forces to create an exclusive network that offers exclusive photoshoot retreats and brand building courses to women that are willing to put in the work! 

as featured in

Jill Bunny
  • Creator of CBT-Fitness
  • 5x Cover Model
  • 4x IFBB Champion
  • MS Warrior
  • Cancer Survivor
  • Author 


"we are all meant for so much more"

With CBT (Cognitive Behavioral Therapy) training and over fifteen years’ working experience in the fitness industry, Jill (4x IFBB Bikini Champion, cover model, and MS/cancer survivor) bridges the gap between psychotherapy and fitness. Coined the first CBT-Fitness expert, Jill’s passion is to provide the mental health education and support fitness professionals need, in order to thrive in their own personal brand/business. Jill has fought cancer and is an MS Warrior, focusing on mind + body balance for herself and her clients!
As the co-founder of reFRAME Your Biz, Jill’s mission is to help fitness professionals reach their full potential, in business and in life. 

kristen Crowley

  • Former TV  News Anchor
  • Lifestyle TV Host
  • Published Fitness Model
  • Mom of Two
  • Owner of KC Media
  • Creator of WELLFITsocial


"You can't build a reputation on what you are going to do"

A woman on a mission to create awareness and connection through wellness. KC is a 15+ year TV personality and former news anchor, content creator, lifetime bartender and visual merchandising artist. She is now using her diverse and unique background to make a difference and help others level up their brand and their business! As a working mom of two, KC understands the struggle with balancing your health and your family. That led to co-founding reFRAME Your Biz.
KC also created WELLFITsocial, a large scale networking event for wellness, and owns KC Media, to help others learn how to gain media exposure.


Book J + K

We are available to provide our diverse perspectives and advice on numerous topics! 

Book us for your next podcast, lifestyle show, corporate training event, motivational workshops or retreats.