Brand coaching

Transform Your Brand

reFRAME Your Biz

Helping Fitness + Wellness Pros
Build A Brand That Makes Money

As Featured In

Signature Branding photoshoot retreats

Market your brand with high-quality photos/videos.

One weekend. Top photographers. Stunning locations.

The support you and your brand deserve is here! 

personalized online branding systems

Helping You build a Brand That Stands out!


reFRAME 2.0 is kicking off 1/1/22 and we are changing how content is created and managed. Email us for more information on our one year program that will take your marketing from blah to BAM and save you thousands!


Private coaching dedicated to growing your business! Build a solid foundation for your brand on and offline! Get clear on your branding, hash out ideas, and receive honest feedback. 


The ultimate branding retreat for fitness and wellness pros. Create content with professional photos and videos in just one weekend! Our 2022 spots are limited and are already 30% sold out. Secure your spot today and make your deposit. 

our Mission

To Ensure Your Brand Becomes a Sustainable Business

Are you sick of wasting money on coaching and training programs that leave you frustrated and overwhelmed?  WE ARE TOO!

Imagine, having a SOLID action plan, with the support of two coaches who SHOW you how to do it! It’s time to stop questioning your skills as a leader in your space and start EARNING money for your expertise!

Experience Matters

After facing cancer, MS, exhaustion and anxiety we found each other through a STRONG network in the fitness world. We saw what was happening in the world of wellness and realized the need for coaches with real world experience who care. reFRAME is here to fill the void for fit pros who need advice from women who have done the work with nearly 40 years of experience. 

We are here to help you save money, avoid the mistakes we made and learn to love building your brand! We know TV, marketing and publications inside and out. We’ve been there. We’ve done it.

Now, it is time for you to do the same!

Jill + Kristen

branding photoshoot retreats


End Branding Overwhelm Once And For All!

Our one-on-one brand therapy is the best way to move past toxic thoughts and business stress. Find your voice so you can attract your ideal client! You deserve to build your business with support, knowledge and guidance. 

reframe your brand + biz

Two coaches devoted to Building Your Brand through networking, Training and accountability!

The reFRAME network offers exclusive training and a year long coaching program. Our proven 3-step system will turn you into a marketing powerhouse.  

reframe your biz



Monthly networking calls, masterclass trainings, and access to our six month brand builder course!


Get clear on your brand direction, product/service offers and upcoming launches. Move past toxic thoughts and stress!


The only retreat dedicated exclusively to content marketing! Work with top photographers to ensure your brand stands out!

Customer/Client Reviews

Both Jill and Kristen are incredible! I have just been with them 1 month and have learned so much! They are both so passionate to help everyone be successful and very knowledgable! You will not be disappointed, give it a try!
Kim Lipe
Owner, Fit Bodies 4 Life
If you're looking for accountability and support to optimize your brand, these two are ready to reFrame the way you look at your business and how you increase your reach to your customers. Join this reFrame Tribe- you will not regret joining us! xo
Catherine Tanaka
Owner, The Body Project
I’m a proud member of the reFRAME tribe and cannot say enough about how helpful Kristen and Jill have been in helping me take my business to the next level while staying true to myself. If the saying “it’s all about who you know” is 100% true, then I am in good hands with this dynamic duo. If the saying “it’s all about what you know” is 100% true, then I am in good hands with this dynamic duo! Catch my drift? These reFRAME coaches are some amazing amBADASSadors!
Melissa Lopez
Owner, MelLo Macros
I have spent thousands before on business coaching and nothing in return after a couple of months! These two ladies go above and beyond what they are called to do! I HIGHLY recommend them and I will always follow their lead! Your business deserves these two ladies hand in it!
Stephanie Rofkahr
Owner/Coach, FitFourFive
Out of this world! That is really all you need to know about reFrame. Jill & Kristen go above and beyond to make sure you have everything you need to get your business going in the right direction. There are truly no words to describe how grateful I am for these two ladies. They are two cool chicks who know their stuff and will do everything in their power to make sure you get to where you want to be with your business. Simply, the best!
Shannon Scott
Owner/Actress, Simply Shannon Entertainment
Omg! Since I’ve been working with these ladies, I’ve gotten so much for my business. Their services are worth every penny!
Nealy Gihan
Author/Owner, Purple Inked

Find an Answer

Frequently Asked Questions

Glad you asked! The reFRAME brand builder network membership is the easiest way to connect, learn and grow with other professional women.

When you join you will have access to:

  • A path to finding your brand’s personality
  • Our 6 month reFRAME your biz course
  • Monthly networking/trainingcalls to grow your business
  • Updated social media tips and tricks
  • Monthly expert speakers 
  • Access to our private Facebook community
  • Early access to our exclusive branding photoshoot retreats
  • Special discounts on brand coaching sessions

… Only $1/day!

Oh get ready to rock your biz! Your one hour coaching session will be customized to meet your brands needs! We provide feedback, branding strategies, media advice and creative concepts to level up your brands authority!

You will leave with a comprehensive action plan. If you need more than an hour consider purchasing our exclusive brand and business audit coaching package.

Members receive an additional discounts. If you are an active member, email us for the code!

In your brand audit we break down every aspect of your business, including:

  • How to show up on and offline to gain authority
  • An authentic brand image and message
  • Clarity on how to structure products/services that generate revenue
  • How to create effective funnels
  • Website reviews and suggestions
  • Automations that will free up your time
  • FOUR one hour coaching sessions with both Jill and Kristen

We want you to understand your brand inside and out. To be an effective owner you need to understand every aspect of your business. 

We recommend you sign up for our annual membership first. 

For coaching the time commitment is up to you and your budget. We want you to succeed, which means working WITH you to meet your goals and hold you accountable. Most of our clients choose the exclusive brand audit or the 4 session coaching package. This will be scheduled between a 4-8 week time period depending on your progress. 

Our one-on-one sessions are available anytime and must be used within one year of purchase.

No. We market our business towards women in wellness and fitness because that is the industry we have been involved with the past 15 years. Our services, retreats and audits can be applied to almost any business!

The reframe network consists of women in medicine, aesthetics, fitness, nutrition, real estate, MLM,  E-Commerce and MORE!

Our tribe is a network of supportive women who want to support and grow TOGETHER!

Oh you will LOVE this!

We have created the most in depth, content creation retreats out on the market! Not only do will you spend a weekend at a gorgeous location… you will also have the opportunity to create a ton of content for your brand!

We fly in a top photographers to shoot professional images for submissions and publications. We will also have a lifestyle photographer and videographer present to capture all of the images/videos you need for social media.

When you book a retreat with us, you will receive:

  • An insta-worthy location
  • Professional photographs from published photographers
  • Lifestyle photos to use for branding
  • Video content for marketing
  • Professional hair and makeup
  • Stock images of group shots, meal prep and more!
  • Wardrobe and props (available upon request)
  • One badass time with our tribe to connect and grow

Trust us when we say you will be overjoyed with what your retreat weekend will do for your brand!

Prices will vary based on location and photographer.

Our mission is to create retreats that will SAVE your business money. Let’s break it down…

If you paid for everything that is included in our retreat separately you would spend around $10,000 dollars. With our retreats you will save over 50% of that cost!  

PLUS you get a kick ass vacation with amazing women! 

You will gain access to our exclusive stock photo library, which includes photography and videography from your retreat. Published photographers will dictate their included edited images. We guarantee you will walk away with hundreds of images to use for marketing for at least 6 months.

You also get hands on direction from both of J + K on location to make sure everything is matches your branding concepts!

Finally you will capture all group coaching and meal prep photos you NEED to market your brand online!

We care. We will prevent unethical programs and services from ruining your business.  

In a world of “online coaches” it’s easy to fall prey to fancy words, glossy photos and empty promises.

Ask ANYONE we work with and they will tell you we are the real deal. We’ve spent over 40 years collectively running businesses… from fitness, television, marketing, food & beverage and events. Having experience in all of the areas above puts us in a unique position to give credible business advice to help your brand find its voice.

We have created several businesses from the ground up and worked with some of the best marketing agencies in the business. We felt as a team it was time to pass the knowledge we gained on to help your brand.

We will NEVER promise specific numbers in a specific amount of time. If someone does… RUN!

We don’t make false promises and we will NEVER force you to change your core values!

We’ve got you! Just email us HERE and ask away! We are happy to answer any questions you have about our services! 

We look forward to working with you! J + K 

To be honest, ANYONE. Our retreats partner with top photographers to ensure you are getting magazine quality images. That will work for ANY BUSINESS. If you need marketing photos, this is your place.

We do keep our destination retreats limited to women due to the sleeping arrangements and to ensure a safe space is created.  

There will be opportunities for one day pop-up shoots that will be open to both men and women, in both the US and Canada. 

Stop wasting your time and money!
reframe your biz!

Get ready to reFRAME Your Biz and grow your wellness brand with ease. You deserve to build a brand you are proud of and makes you sustainable income. Join our amazing tribe and get started TODAY!