Brand coaching

Build Your Brand Image

reFRAME Your Brand

Helping Women in Fitness + Wellness
Dominate Their Brand Image Online

As Featured In

Signature Brand Image photoshoot retreats

Market your brand with high-quality photos/videos to attract your MVP clients.

One weekend. Amazing photographers and videographers. Stunning locations.

The support you and your brand deserve is here to end content stress for good! 

Dominate your online brand image

Helping You build a Brand That Stands out!


reFRAME 2.0 is kicking off 1/1/22 and we are changing how content is created and managed. Email us for more information on our one year program that will take your marketing from blah to BAM and save you thousands!


The ultimate branding retreat for fitness and wellness pros. Create content with professional photos and videos in just two days! Our 2022 spots are limited to only 40 women and are already 30% sold out. Secure your spot today! 

our Mission

To Build A Scroll Stopping Brand

Are you sick of wasting money on coaching and training programs that leave you frustrated and overwhelmed?  WE ARE TOO!

Imagine, having a SOLID action plan, with the support of two coaches who SHOW you how to do it! It’s time to stop questioning your skills as a leader in your space and start EARNING money for your expertise!

Experience Matters

After facing cancer, MS, exhaustion and anxiety we found each other through a STRONG network in the fitness world. We saw what was happening in the world of wellness and realized the need for coaches with real world experience who care. reFRAME is here to fill the void for women who need advice from women who have done the work with nearly 40 years of proven experience. 

We are here to help you stand out online, avoid the mistakes we made, and learn to love building your brand image! We know TV, marketing and publications inside and out. We’ve been there. We’ve done it.

Now, it is time for you to do the same!

Jill + Kristen


reframe your biz



The only retreat dedicated exclusively to content marketing! Work with top photographers to ensure your brand stands out!


Get clear on your brand direction, product/service offers and upcoming launches. Move past toxic thoughts and stress!

Customer/Client Reviews

Both Jill and Kristen are incredible! I have just been with them 1 month and have learned so much! They are both so passionate to help everyone be successful and very knowledgable! You will not be disappointed, give it a try!
Kim Lipe
Owner, Fit Bodies 4 Life
If you're looking for accountability and support to optimize your brand, these two are ready to reFrame the way you look at your business and how you increase your reach to your customers. Join this reFrame Tribe- you will not regret joining us! xo
Catherine Tanaka
Owner, The Body Project
I’m a proud member of the reFRAME tribe and cannot say enough about how helpful Kristen and Jill have been in helping me take my business to the next level while staying true to myself. If the saying “it’s all about who you know” is 100% true, then I am in good hands with this dynamic duo. If the saying “it’s all about what you know” is 100% true, then I am in good hands with this dynamic duo! Catch my drift? These reFRAME coaches are some amazing amBADASSadors!
Melissa Lopez
Owner, MelLo Macros
I have spent thousands before on business coaching and nothing in return after a couple of months! These two ladies go above and beyond what they are called to do! I HIGHLY recommend them and I will always follow their lead! Your business deserves these two ladies hand in it!
Stephanie Rofkahr
Owner/Coach, FitFourFive
Out of this world! That is really all you need to know about reFrame. Jill & Kristen go above and beyond to make sure you have everything you need to get your business going in the right direction. There are truly no words to describe how grateful I am for these two ladies. They are two cool chicks who know their stuff and will do everything in their power to make sure you get to where you want to be with your business. Simply, the best!
Shannon Scott
Owner/Actress, Simply Shannon Entertainment
Omg! Since I’ve been working with these ladies, I’ve gotten so much for my business. Their services are worth every penny!
Nealy Gihan
Author/Owner, Purple Inked

Find an Answer

Frequently Asked Questions

Glad you asked! The Brand Image Academy is the first online system that helps you build a brand from the ground up.

When you join you will have access to:

  • Weekly coaching sessions
  • Our 6 month reFRAME your biz course
  • Our 12 step Brand Personality Course
  • Our proven 3 step Brand Image System
  • Expert Speakers
  • Access to our private Facebook community

This is an investment and only women who want to truly dominate their social image need apply.

We want you to understand your brand inside and out. To be an effective owner you need to understand every aspect of your business. 

The Brand Image Academy – BIA is a one year commitment. We pride ourselves in real world application and real world results. You will learn to become your own marketing powerhouse with unprecedented support and guidance.

No. We market our business towards women in wellness and fitness because that is the industry we have been involved with the past 15 years. Our services, retreats and audits can be applied to almost any business!

The reFRAME network consists of women in medicine, aesthetics, fitness, nutrition, real estate, MLM,  E-Commerce and MORE!

Our tribe is a network of supportive women who want to support and grow TOGETHER!

YES! We love working with product based businesses!

We can take your product on vacation to one of our stunning locations. You get to kick back and relax while we do all of the work capturing your products with dozens of women. 

Email us to schedule a call to discuss our product sponsor option for 2022!

Oh you will LOVE this!

We have created the first in depth, content creation retreats! Not only do will you spend several days at a gorgeous location… you will also have the opportunity to create a years worth of content for your brand in just two days!

We fly in our team to shoot professional images for submissions, social media, websites, marketing, and publications. We will also videographer to capture all of the images/videos you need for social media.

When you book a retreat with us, you will receive:

  • An insta-worthy location
  • Professional photographs that speak to your MVP (Most Valuable PAYER)
  • Lifestyle photos to use for branding
  • Video content for marketing
  • Professional hair and makeup
  • Stock images of group shots, meal prep and more!
  • One badass time with our tribe to connect and grow

Trust us when we say you will be overjoyed with what this retreat weekend will do for your brand! End content stress for good so you can live your life without pausing to take selfies everywhere you go.

Prices vary based on location. Please go to our retreats page to see what we have coming up.

Our mission is to create retreats that will SAVE your business money. Let’s break it down…

If you paid for everything that is included in our retreat separately you would spend over $20,000 dollars. 

You will also gain access to our exclusive photo library, which includes photography and videography from our retreats. We guarantee you will walk away with hundreds of images to use for marketing for the next year!

You also get hands on direction from both of J + K on location to make sure everything fits your brand! YES! A 5x magazine cover model with multiple fitness titles and a TV pro with multiple magazine features guiding you IN PERSON to make sure you capture the PREFECT shots for your brand!

Finally we will capture all group coaching and meal prep photos you NEED to market your brand online! I mean, we don’t serve ourselves right? We serve OTHER WOMEN, so why don’t we have photos that show that? Well, now you will! 

We care. We will prevent unethical programs and services from ruining your business. We will save you thousands of dollars in mistake and hours/months/years of stress by showing you what actually works for YOU!

In a world of “online coaches” it’s easy to fall prey to fancy words, glossy photos and empty promises.

Ask ANYONE we work with and they will tell you we are the real deal. We’ve spent over 40 years collectively running businesses… from fitness, television, marketing, food & beverage and events. Having experience in all of the areas above puts us in a unique position to give credible business advice to help your brand find its voice.

We have created several businesses from the ground up and worked with some of the best marketing agencies in the business. We felt as a team it was time to pass the knowledge we gained on to help your brand.

We will NEVER promise specific numbers in a specific amount of time. If someone does… RUN!

We don’t make false promises and we will NEVER force you to change your core values!

We’ve got you! Just email us HERE and ask away! We are happy to answer any questions you have about our services! 

We look forward to working with you! J + K 

Stop wasting your time and money!
reframe your Brand!

Get ready to reFRAME Your Brand and grow. You deserve to build a brand you are proud of and a brand that earns you a sustainable income. Join our amazing tribe and get started TODAY!